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Todd ScrutchfieldTodd Scrutchfield

Principal Consultant & Innovator

Where ambition meets what the technology will actually do.

Innovation strategy for entertainment, media, and experiential companies.

Profile

Innovation executive in entertainment and experiential technology. I work at the point where business intent, creative ambition, and engineering reality have to agree before anything ships. In senior roles at NEP Group and Creative Technology I led product strategy for a global broadcast enterprise, guided critical M&A, and directed the technical innovation pipeline behind Fortune 500 brand experiences — Samsung, Apple, Microsoft, Disney, Blizzard. Today I advise entertainment, media, and experiential companies on where emerging technology is worth their money, and where it is not.

Core Competencies

Innovation Leadership

Innovation strategy · Cross-functional team leadership · Culture and capability building

Technology Strategy

Emerging technology assessment · Innovation portfolio management · Technical due diligence

Partnerships & Alliances

Strategic partnerships · M&A integration · Vendor and ecosystem development

Executive Communication

Stakeholder engagement · Translating technical complexity · Executive and client presentation

Delivery & Execution

Concept-to-production pipelines · Technical standards and workflow · Global program delivery

Intellectual Property

IP program development · Invention harvesting · Licensing strategy

Experience

Principal Consultant & Innovator

Imagine Interactive Group · Houston, TX

Strategic technology consulting for entertainment, media, and experiential marketing companies.

  • Advise clients on virtual production, AI adoption, and next-generation event technology.
  • Conduct technical due diligence and architecture review for technology investments.
  • Build innovation roadmaps that tie emerging capability to a business objective rather than to a trend.

Director of Patents & Intellectual Property

NEP Group · Global

Established the intellectual property function for a global broadcast and media services enterprise.

  • Built the department structure and invention-harvesting methodology from nothing.
  • Managed portfolio development with outside counsel; ran freedom-to-operate analysis for new product launches.
  • Developed the licensing framework for commercialising internal technology.

Accumulated intellectual property and copyrights across the period. Details available on request under NDA.

VP of Product Management, Virtual Production

NEP Group · Global

Led product strategy and market development for the virtual production and visual technology service lines.

  • Took virtual production from an internal capability to a commercial service portfolio.
  • Guided critical M&A in specialty visual technology, through evaluation to integration.
  • Set standardised technical approaches for XR and ICVFX workflows across global operations.

Director of Innovation

Creative Technology (NEP Live Events) · Global

Launched the global virtual production initiative during NEP's acquisition of Creative Technology.

  • Defined the virtual production service offering and its technical capability roadmap.
  • Negotiated partnership frameworks for technology collaboration.

Director of Digital Services

Creative Technology (NEP Live Events) · Global

Led the digital services division — technical innovation, workflow development, and event technology integration for a global Fortune 100 client base.

  • Architected multi-screen, multi-platform event technology systems.
  • Set the technical specifications and implementation standards used across global operations.
  • Ran the pipeline from R&D concept to production deployment.

Clients in this period included Samsung, Google, Apple, Microsoft, Ford, GM, Hyundai, Disney, Nickelodeon, and Blizzard Entertainment.

Senior Solutions Architect

Creative Technology · Global

Technical architect and design lead for international live events and brand experiences.

  • Led technical design and execution across a high volume of international productions.
  • Specialised in projection mapping, technical visualisation, and CAD-driven production design.

Prior to Creative Technology, technical production and design for touring concerts and broadcast — lighting, scenic automation, screen production, and show control.

Selected Engagements

Samsung Unpacked

Multi-year LED environment programme for Samsung's flagship launch series. Repeat engagement across four consecutive years.

Virtual production launch

Built the virtual production computer model — hardware architecture, workflow pipeline, and software integration — that became the foundation for global deployment.

Critical M&A

Evaluated and integrated specialty visual technology capability into a global broadcast enterprise, expanding the virtual production service portfolio.

Technical Fluency

Virtual production & real-time systems

Disguise · Unreal Engine · Pixera · Pixotope · LED volume architecture · ICVFX pipelines

Video transport & network architecture

SMPTE 2110 · NDI · SRT · Precision timing (PTP) · Large-scale AV network design

Content & media systems

Real-time rendering · Media server architecture · Multi-screen synchronisation · Generative AI in production workflow

Depth on any of these is on consult.show.

Clients

Work delivered for Samsung · Google · Apple · Microsoft · Ford · GM · Hyundai · Disney · Nickelodeon · Blizzard Entertainment — as Director of Digital Services and Senior Solutions Architect at Creative Technology, and in product leadership at NEP Group.

Start a conversation

I take a small number of advisory engagements, and I consider senior roles where innovation is the mandate rather than a line item. Either way: if you are weighing a technology decision that does not have an obvious answer, that is the kind of problem worth a conversation.

For consulting clients

Advisory on virtual production, AI adoption, and event technology strategy.

For recruiters and search

Full chronology, references, and credentials.

Todd Scrutchfield